Toledo Museum of Art is a world class art museum home to art from Picasso, Kehinde Wiley, Henri Matisse, and Vincent Van Gough. Toledo prides itself in teaching and encouraging the community to engage with art. Providing art classes for children and adults and inviting the public to come listen and speak with visiting artists. 

 

I wanted to encourage this engagement, so I wanted to create a brand identity that still felt elegant and modern to still establish itself as a world class museum, but still had playful touches so the museum still feels approachable to the public.