I created a DTC paper towel brand world called Essentials. Designing for the persona of the "Household Hero". The "Household Hero" person who stays at home with the kids and needs a quick and efficient method of cleaning up messes without breaking the bank.

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Keeping the "Household Hero" in mind, I want to portray cleanliness, but still include a fun and upbeat pattern to draw attention. I went with a fresh and clean feeling color palettes of blues and greens and a bubble pattern to literally denote cleaning.